|
article
feature |
|
Back
|
Print
|
Bookmark |
|
Your Content As a Certification Program? Most Definitely! |
| |
| Is certification a good thing? Yes, it's a great way to repurpose. There's a lot of power and emotion that's charged into a certificate. |
Teleseminars, Spectacular Presentations and even Webinars, can be successfully turned into a certification program. Think about it, one of the most popular and most sold certifications happens to be a high school diploma. After four years of high school, you get a sheet of paper with a stamp on it and - boom - you're certified. What is that? That's four years of repurposing into one sheet of paper. It's certification.
An MBA is certification. A law degree is certification. An undergraduate degree in college is a certification. They give certification to kids now in pre-kindergarten. It's crazy. This raises status.
Teleseminar and/or a Spectacular Presentations to Certification
The easiest way to certify anyone is having a teleseminar series, not just one course, that's not enough, but a teleseminar series of say four calls certifying them in an area of expertise.
Break the main areas of expertise in your niche into several parts and prepare your curriculum. At the end of that four-part series the students will get a piece of paper stating they're certified.
As a finale after the calls, give them a certification test. It's important to have an assessment and it's cool to have certification, because when one of your students, consultants, or clients is certified, they're the top of the food chain. They are the top of the heap as far as following the content in your certification curriculum.
Dale Carnegie training has certification. That's where you get 12 weeks of public speaking training talking about things you know and love about. You'll get certified if you go through that process and start telling stories that way with the magic formula as Dale Carnegie called it. His organization has trained nearly seven million people, so that many people are Dale Carnegie certified.
The easiest way is this...
Is certification a good thing? Yes, it's a great way to repurpose. There's a lot of power and emotion that's charged into a certificate. If you're going to be repurposing into certification what's the fastest and easiest way to do that?
Have a Teleseminar / Spectacular Presentations series. Start with one to make sure that someone cares about it, then have a series of four, certify your people, and train the trainers.
You don't start that way. First you have the core product. Then you end up certifying trainers, because now they have to go to the next level because they have nothing else to buy from you. They were students, now they're colleagues.
Certification is a great repurposing strategy
Certification has criteria to complete. You have to do this, this and this. It has assessments, you have to pass this test, that test and this test, so certification is a great repurposing strategy. The easiest way to do it is a four-part teleseminar series and you create the certification.
Creating a certification process through your teleseminar curriculum is another innovative way to create rapid e-learning for your students and to develop another profit center for your own business.
And we'd like to invite you watch and listen to FREE additional online marketing tips and powerful strategies by going to http://www.SpectacularOnlineSecrets.com
01/06/09
Source: http://www.topatandlorna.com/
↑
Back to Top
|